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Tabana
customer story

Building the Online Presence That Mallorca's Best Dinner Show Deserves

company
Tabana
location
Mallorca, Spain
industry
Hospitality & Entertainment
website
Tabana is a high-energy dinner show in Playa de Palma — one of the most competitive hospitality markets in Spain. The experience they put on every night is genuinely world class. The problem was that their online presence did not come close to reflecting it. Visitors landing on their old site had no real sense of the atmosphere, the energy or the quality of what they were walking into. Bookings were being left on the table because the website was not doing its job.

We started with a full Webflow rebuild designed to put the show front and centre. Every section was built around one goal, making someone who lands on the page feel like they have to be there. We tightened the messaging to speak directly to tourists and locals looking for something memorable, built a clear path to booking and made sure the site communicated premium without feeling cold. The result is a site that matches what Tabana actually is, the best dinner show in Mallorca.

The SEO campaign began alongside the redesign. We ran a full bilingual strategy in both English and Spanish, targeting the searches tourists and locals are actually making when they look for things to do in Mallorca. Technical fixes, on-page optimisation, blog content production and Google Business Profile management all ran in parallel. Within months Tabana was ranking on page one for the search terms that drive bookings, with strong visibility in both languages across Google and Google Maps.