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HR Technology Branding Agency

Create an HR technology identity that works for the people buying, administering and using your software. We connect product positioning, logo design and visual rules across those audiences, giving your company a recognizable way to introduce its platform and explain the modules it offers.

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One HR software identity with a clear message for each role.

Trusted by businesses across the US, UK and beyond.

An identity built around your business.

An employer evaluating an HR platform, an administrator setting it up and an employee using it encounter the same company from different positions. The brand needs a coherent character with explanations suited to each role. We establish the relevant audiences and the product tasks before developing the identity.

Current screens, sales material and customer introductions help turn that brief into practical design decisions. Your team can assess how the company name, messages and imagery work together in the applications it will use. Tell us about your platform and the next product or brand change.

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Give the people workflow a recognizable visual expression

A hiring, onboarding or time-off example gives the creative direction a concrete setting. We develop a treatment for product screens, workflow graphics and supporting messages that helps explain the relevant activity. Typography and image choices are tested in both employer-facing and employee-facing layouts.

The aim is a recognizable company identity across those applications, with the appropriate emphasis for each audience. Your product owners review the examples and supply approved screen content, so the visual story stays connected to the software being offered.

One creative team.
Brand, web and sales materials.
A consistent starting point.

The identity team can develop the first website, sales and launch applications as separately agreed production work. Product and marketing reviewers share the same naming and visual references, helping the approved direction carry through to the material customers and employees see.

Keep platform modules and audience messages connected

A recruitment tool, core HR platform and workforce module can enter the range with different names and launch material. We review their relationship alongside buyer and user communication. The identity brief identifies what should remain shared, how modules are distinguished and where each audience needs a more specific explanation.

The approved system defines company and module relationships with examples for employer evaluation, administration and employee introductions. Your team receives the identity assets, visual guidance and agreed layouts, including the treatment of screenshots and supporting imagery. The handover shows how to extend the system when another module or release needs communication.

For a website application, our HR technology website design service can carry these decisions into product pages. The core identity work establishes the shared design rules.

How the identity works for your team

The identity

We develop the logo and visual character in the context of your software and its users. The design is assessed in a commercial presentation and a relevant product introduction, showing whether it remains recognizable when both the audience and amount of information change.

The applications

Employer material may explain the platform’s role while employee communication introduces a specific action. We connect those formats through shared names, typography and image treatment. Application examples show how to change the message emphasis while retaining the character of the same software company.

The guidelines

Guidelines cover module hierarchy, approved screenshots, people imagery and the layouts your teams will use repeatedly. Examples demonstrate how a product message changes by role. Organized files give marketing, customer and outside design teams a common starting point for new release material.

The positioning

We review available customer language, the alternatives buyers compare and the product strengths your team can demonstrate. That gives the identity a specific position in the HR market. Statements about administration, employee experience or business impact keep the evidence and review context supplied by your specialists.

The rollout

A new module announcement needs to explain what is joining the platform without making the company look like a different provider. We design that introduction alongside an employer-facing sales example, showing how shared product names and visual cues connect a release to the identity customers already know.

Logo, visual identity and the rules to use them.

Logo Design & Identity Systems

We design a primary logo, alternate lockup and icon as a working set. Each has a clear role, from the full company name on a presentation to a smaller mark in a profile image or browser tab.

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Brand Guidelines

We document logo use, typography, colors and visual rules with application examples. Employees and outside suppliers have a reference for creating new materials from the same identity.

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Visual Brand Systems

We develop typography, colors, imagery and graphic elements together. The direction is shown on relevant materials so you can judge the identity beyond the logo.

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Rebranding

We review the current identity and the reason for change. Useful recognition can stay while messaging, visual rules or applications are updated. A fuller rebrand is considered when the business needs one.

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Brand Collateral

We apply the identity to the materials your team needs first. Core business-card, email-signature and social assets can sit alongside separately commissioned presentations, print and digital design.

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Brand Strategy & Positioning

We work through the offer, audience and reason to choose your business. That gives the identity a clear direction and the team a shared way to describe the company.

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What You Get

Your identity.
Ready to use.

You receive the core identity files and guidelines with the first applications in your project. We organize the handover for digital and print use and identify relevant font or image licenses.

Primary logo, secondary logo (lockup) and icon mark

Color palette with HEX, RGB and CMYK specifications

Typography choices, hierarchy and licensing guidance

Brand guidelines document (PDF)

Business card design (print-ready)

Email signature design

Social media profile and cover assets

All files in AI, SVG, PNG and PDF formats

Discovery call

We review your audience, offer and current materials. You tell us what is changing and where the identity needs to work.

Brand strategy

We establish the position and messages the identity should support, then develop a clear visual direction.

Concept exploration

We present two or three creative directions with application examples, so your team can compare the thinking before choosing a route.

Refinement

We refine the chosen direction through your feedback, checking the logo, typography, colors and applications as a complete identity.

Handover

We deliver the organized files and guidelines, then walk your team through the identity and the applications included in your project.

A new identity
or ongoing support.

Brand identity with logo design starts at $3,700. Choose a one-off project or monthly support for brand, website and marketing work around your team’s priorities.
Both options are here. Find the Perfect Plan for Your Business

Clear outputs, price and delivery milestones before work starts.

One-off project

Brand Identity with Logo

From $3,700

One-time payment

Logo design, colors, typography and guidelines, with the first brand applications your team needs to use. A one-off project with a defined handover.

Full colour palette

Primary logo, secondary & icon mark

Typography system

Brand guidelines (PDF)

Business card design

Email signature design

Social media profile assets

All files in AI, SVG, PNG, PDF

Unlimited revisions

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Retainer

Ongoing design support

$4,000/mo

Pause or cancel anytime

An ongoing design partner for decks, print and digital materials using your existing identity. We work through one active creative request at a time; new identity creation is separate.

Design using your existing brand:

1 Active request at a time

Deck & presentation design

Existing-brand collateral

Print design

Digital design & email templates

Revisions within agreed scope

Dedicated account manager

Pause or cancel anytime

Schedule a call

Retainer

Brand and Webflow partner

$8,500/mo

Pause or cancel anytime

Ongoing design support plus agreed brand and Webflow work. Sales materials and larger website builds follow an agreed scope and milestones.

Includes Ongoing design support plus:

Agreed Webflow design & development

Planned Webflow updates

Agreed landing pages & sales materials

Web animations within agreed scope

Bi-weekly strategy calls

Dedicated Slack Channel

Pause or cancel anytime

Schedule a call

Retainer

Creative and growth partner

$12,500/mo

Pause or cancel anytime

Broader creative and Webflow support with a dedicated scoped SEO program and planned motion work. Priorities and production capacity are set with your team.

Includes Brand and Webflow partner support plus:

Agreed creative capacity

Dedicated, scoped SEO workstream

AEO & AI visibility within SEO scope

Agreed motion design & video scope

Agreed social creative work

Revisions within agreed scope

Weekly strategy calls

Pause or cancel anytime

Schedule a call

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SEO

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Before you start your brand project

Can one brand system cover recruitment, HR and workforce modules?

Yes. We begin by understanding how the modules are sold and used, then define their relationship to the company and platform. Naming hierarchy, typography and supporting colors can distinguish the parts while retaining a shared identity. We show the rules in realistic product introductions, helping your team assess whether the range is understandable before the guidelines are completed.

How do employer and employee messages stay connected?

They begin with the same verified product facts, presented according to the person’s task. Employer material can explain the platform and buying decision, while an employee introduction focuses on what someone will encounter or do. We demonstrate that difference in the selected applications, keeping the company identity and product names consistent across both.

What product screens can be used in the brand materials?

Your product team supplies screens approved for the intended use, with appropriate example data and publication permissions. We establish how those images are cropped, labeled and combined with supporting copy. The identity can provide a consistent treatment across demonstrations and marketing material. Any reconstruction of screens or wider interface design is identified in the production scope.

How is HR technology branding scoped and quoted?

We consider the module range, audience roles, existing brand assets and first application requirements. The proposal confirms the work, review stages and handover in a fixed quote before starting. If an additional module, audience or template changes the scope, we explain the cost and schedule impact and agree it with you before proceeding.

Can you apply the identity to our website and marketing materials?

Yes. We can carry the identity into a Webflow website, presentations, print and digital materials. These are separate production tasks unless included in your project. The same design team can keep the logo, typography and visual rules consistent across the applications.

What files and guidelines will our team receive?

You receive logo files in AI, SVG, PNG and PDF formats, color specifications, typography guidance and a brand guidelines document. Application examples show how the identity works in your materials. We identify relevant asset licenses and explain how your team can use the files.

Is there ongoing support after the identity project?

Yes. Ongoing design support is $4,000/month for decks, print and digital work using your existing identity. Brand and Webflow partner is $8,500/month for brand, website and sales-material work. Creative and growth partner is $12,500/month for broader creative, Webflow, dedicated scoped SEO and planned motion. Monthly retainers are flexible and can pause or cancel. We plan priorities and capacity with your team.

Let’s talk about your brand.

Send your current materials and tell us what needs to change.

HR Technology Branding Agency

An identity built around your business.

One creative team.Brand, web and sales materials.A consistent starting point.

Keep platform modules and audience messages connected

How the identity works for your team

The identity

The applications

The guidelines

The positioning

The rollout

Logo, visual identity and the rules to use them.

Your identity.Ready to use.

A new identity or ongoing support.

Before you start your brand project

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity.
Ready to use.

A new identity
or ongoing support.