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B2B SaaS Branding and Visual Identity

Give an expanding software business a clear company and product identity. We connect positioning, platform and module relationships with a visual system your marketing, sales and customer teams can apply, preserving useful recognition while making the current offer easier to introduce.

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Company recognition and product-family rules for an expanding SaaS business.

Trusted by businesses across the US, UK and beyond.

An identity built around your business.

An established SaaS platform can accumulate product names, campaign styles and acquired identities that each made sense at the time. The branding question is how those parts should now relate. We examine the actual offer, existing recognition and materials used across the buying journey before recommending changes.

The brief identifies the company position and the roles of the platform, modules and solutions. We then develop the visual and verbal rules that express that structure in practice. Bring your current product range and materials so we can discuss the decisions the identity needs to resolve.

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Make the product structure visible in the identity

A platform introduction should establish the main offer before a buyer reaches individual modules or sector solutions. We develop a hierarchy for those names and messages, then show how typography, layout and supporting colors distinguish the parts while retaining a common company identity.

Product pages and presentation examples test the system against the range you actually sell. Acquired marks, established product names and future additions are considered within that structure, with your product and marketing owners reviewing the relationships before the guidelines are finalized.

One creative team.
Brand, web and sales materials.
A consistent starting point.

The same creative team can apply the agreed system to Webflow pages, sales decks and customer communication. We scope those applications around the rollout plan, coordinating the shared identity decisions with the people responsible for releasing each set of materials.

Give every team a consistent way to present the platform

Separate product teams can develop different visual treatments and descriptions for closely connected software. A rebrand needs to identify which differences help buyers and which make the range harder to understand. We compare current pages, presentations and customer material to establish the decisions that the shared system must resolve.

The handover records the company and product hierarchy, approved identity assets and examples for the priority applications. Guidance shows where teams share a common layout and where product-specific information belongs. A rollout plan identifies which materials should change together and who owns the remaining updates.

This work addresses established software businesses coordinating a wider range. Our SaaS startup branding service focuses on an initial launch, while the core identity service describes the underlying design capabilities.

How the identity works for your team

The identity

We assess the elements customers already recognize before developing the new visual direction. Logo treatment, typography, color and image style are considered across the current product range, allowing the system to reflect the business as it is now while carrying useful recognition forward.

The applications

A platform overview, module deck and customer announcement should use the same product relationships. We establish a shared message hierarchy and visual treatment, then show how each format can provide its own level of detail while remaining recognizably part of the company.

The guidelines

The guidelines explain product-name hierarchy, logo relationships, screen treatment and reusable layout rules. Examples show how to introduce another module or solution within the system. Organized source files and agreed ownership give internal teams a practical basis for producing and reviewing future material.

The positioning

The company description should explain what connects the range, rather than simply enumerate modules. We work with product and commercial owners to identify the customer problem and buying context shared across it. Those decisions inform the company-level message, with product-specific claims supported by the material your team provides.

The rollout

We identify which platform introductions, module pages and customer announcements need to change together. The application plan preserves agreed product names during that transition and gives each owner the correct assets, so the new identity can be applied while customers are still encountering existing material.

Logo, visual identity and the rules to use them.

Logo Design & Identity Systems

We design a primary logo, alternate lockup and icon as a working set. Each has a clear role, from the full company name on a presentation to a smaller mark in a profile image or browser tab.

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Brand Guidelines

We document logo use, typography, colors and visual rules with application examples. Employees and outside suppliers have a reference for creating new materials from the same identity.

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Visual Brand Systems

We develop typography, colors, imagery and graphic elements together. The direction is shown on relevant materials so you can judge the identity beyond the logo.

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Rebranding

We review the current identity and the reason for change. Useful recognition can stay while messaging, visual rules or applications are updated. A fuller rebrand is considered when the business needs one.

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Brand Collateral

We apply the identity to the materials your team needs first. Core business-card, email-signature and social assets can sit alongside separately commissioned presentations, print and digital design.

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Brand Strategy & Positioning

We work through the offer, audience and reason to choose your business. That gives the identity a clear direction and the team a shared way to describe the company.

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What You Get

Your identity.
Ready to use.

You receive the core identity files and guidelines with the first applications in your project. We organize the handover for digital and print use and identify relevant font or image licenses.

Primary logo, secondary logo (lockup) and icon mark

Color palette with HEX, RGB and CMYK specifications

Typography choices, hierarchy and licensing guidance

Brand guidelines document (PDF)

Business card design (print-ready)

Email signature design

Social media profile and cover assets

All files in AI, SVG, PNG and PDF formats

Discovery call

We review your audience, offer and current materials. You tell us what is changing and where the identity needs to work.

Brand strategy

We establish the position and messages the identity should support, then develop a clear visual direction.

Concept exploration

We present two or three creative directions with application examples, so your team can compare the thinking before choosing a route.

Refinement

We refine the chosen direction through your feedback, checking the logo, typography, colors and applications as a complete identity.

Handover

We deliver the organized files and guidelines, then walk your team through the identity and the applications included in your project.

A new identity
or ongoing support.

Brand identity with logo design starts at $3,700. Choose a one-off project or monthly support for brand, website and marketing work around your team’s priorities.
Both options are here. Find the Perfect Plan for Your Business

Clear outputs, price and delivery milestones before work starts.

One-off project

Brand Identity with Logo

From $3,700

One-time payment

Logo design, colors, typography and guidelines, with the first brand applications your team needs to use. A one-off project with a defined handover.

Full colour palette

Primary logo, secondary & icon mark

Typography system

Brand guidelines (PDF)

Business card design

Email signature design

Social media profile assets

All files in AI, SVG, PNG, PDF

Unlimited revisions

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Retainer

Ongoing design support

$4,000/mo

Pause or cancel anytime

An ongoing design partner for decks, print and digital materials using your existing identity. We work through one active creative request at a time; new identity creation is separate.

Design using your existing brand:

1 Active request at a time

Deck & presentation design

Existing-brand collateral

Print design

Digital design & email templates

Revisions within agreed scope

Dedicated account manager

Pause or cancel anytime

Schedule a call

Retainer

Brand and Webflow partner

$8,500/mo

Pause or cancel anytime

Ongoing design support plus agreed brand and Webflow work. Sales materials and larger website builds follow an agreed scope and milestones.

Includes Ongoing design support plus:

Agreed Webflow design & development

Planned Webflow updates

Agreed landing pages & sales materials

Web animations within agreed scope

Bi-weekly strategy calls

Dedicated Slack Channel

Pause or cancel anytime

Schedule a call

Retainer

Creative and growth partner

$12,500/mo

Pause or cancel anytime

Broader creative and Webflow support with a dedicated scoped SEO program and planned motion work. Priorities and production capacity are set with your team.

Includes Brand and Webflow partner support plus:

Agreed creative capacity

Dedicated, scoped SEO workstream

AEO & AI visibility within SEO scope

Agreed motion design & video scope

Agreed social creative work

Revisions within agreed scope

Weekly strategy calls

Pause or cancel anytime

Schedule a call

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Before you start your brand project

Can we improve the identity while retaining an established logo?

Yes. We assess the current mark, product names and recognizable visual assets before deciding what needs to change. A project can retain substantial parts of the identity while improving product hierarchy, imagery and application rules. We show proposed changes in real product and sales contexts so the decision considers both existing recognition and the needs of the current range.

How should acquired products appear within the company brand?

We examine their audiences, existing recognition and intended relationship to the platform. The design can then show an appropriate level of company endorsement or a closer shared identity, depending on the agreed business direction. We demonstrate the treatment in product introductions and sales materials, recording the rules your teams need when they update the affected assets.

How is a B2B SaaS branding project scoped and quoted?

The number of product relationships, existing assets, review teams and rollout applications determines the scope. We provide a fixed quote confirming the identity decisions, deliverables and handover before starting. If an acquisition, product change or additional application expands the work, we explain the revised cost and schedule and obtain approval before including it.

How do you introduce the identity across marketing and product teams?

We identify the priority applications, their owners and the dependencies between them. A website release may need to coincide with sales materials and customer announcements, while other assets can follow in phases. Guidelines and editable templates support the agreed rollout. Any changes to the software interface are coordinated with the product team and scoped separately from the identity work.

Can you apply the identity to our website and marketing materials?

Yes. We can carry the identity into a Webflow website, presentations, print and digital materials. These are separate production tasks unless included in your project. The same design team can keep the logo, typography and visual rules consistent across the applications.

What files and guidelines will our team receive?

You receive logo files in AI, SVG, PNG and PDF formats, color specifications, typography guidance and a brand guidelines document. Application examples show how the identity works in your materials. We identify relevant asset licenses and explain how your team can use the files.

Is there ongoing support after the identity project?

Yes. Ongoing design support is $4,000/month for decks, print and digital work using your existing identity. Brand and Webflow partner is $8,500/month for brand, website and sales-material work. Creative and growth partner is $12,500/month for broader creative, Webflow, dedicated scoped SEO and planned motion. Monthly retainers are flexible and can pause or cancel. We plan priorities and capacity with your team.

Let’s talk about your brand.

Send your current materials and tell us what needs to change.

B2B SaaS Branding and Visual Identity

An identity built around your business.

One creative team.Brand, web and sales materials.A consistent starting point.

Give every team a consistent way to present the platform

How the identity works for your team

The identity

The applications

The guidelines

The positioning

The rollout

Logo, visual identity and the rules to use them.

Your identity.Ready to use.

A new identity or ongoing support.

Before you start your brand project

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity.
Ready to use.

A new identity
or ongoing support.