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Fintech Branding Agency

Make your financial technology and its role clear to the people evaluating it. We develop fintech positioning, logo design and a visual system that connects company, product and partner relationships, with practical rules for the diagrams, product images and commercial materials your team needs.

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Fintech identity that makes the product and its role recognizable.

Trusted by businesses across the US, UK and beyond.

An identity built around your business.

A payments infrastructure provider, an expense platform and a consumer finance app each need a different brand brief. We start with the technology you sell, its intended customer and the part it plays in the financial process. Product information and existing sales material establish that context before we develop the creative direction.

The identity brings a recognizable character to that explanation through the logo, typography, color and imagery. We show it in relevant applications so your reviewers can assess the product story and design together. Discuss the company, product and materials you need to introduce.

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Build a visual language around the financial process

A workflow diagram needs to distinguish the customer, your technology and the other participants involved. We develop a consistent treatment for those relationships, including labels, connections and the use of partner marks where approved. That approach can explain a product more precisely than an uncaptioned collection of interface screens.

We also establish how screenshots and financial information appear within the identity. Your product specialists review the terminology and relationships, while your appointed reviewers check any required qualification that needs space in the application.

One creative team.
Brand, web and sales materials.
A consistent starting point.

Brand designers can carry the approved system into a Webflow website, partner presentation or sales deck. We define those production outputs separately and maintain the agreed product hierarchy and visual explanations as the work moves between formats.

Keep the company, product and partner roles clear

A fintech presentation may place a company mark, product name and several partner logos in the same space. Without a considered hierarchy, their relationships can become hard to read. We inspect those applications alongside the product explanation and establish which identity should lead in each context.

You receive the approved identity assets and examples showing how the company introduces its products, describes the relevant process and appears alongside authorized partner marks. Guidelines record the naming hierarchy and visual rules so future material can follow the same relationships.

For a website application, our fintech website design service can carry that system into product and commercial pages. The brand identity project establishes the design foundation and the agreed first applications.

How the identity works for your team

The identity

The visual direction reflects the type of financial technology and the audience using it. We assess the mark, typography and color in a product introduction and commercial document, giving the company a recognizable character that works alongside detailed information.

The applications

A partner presentation may explain the wider process while a product page introduces a particular task. Shared participant labels, diagram styles and product names help those formats tell a connected story, with the detail arranged for the audience evaluating each one.

The guidelines

The guide includes logo hierarchy, approved partner treatments, product imagery and financial diagram examples alongside the core type and color rules. It shows your designers where supporting text belongs, making it easier to produce an application with the appropriate explanation and review space.

The positioning

We clarify the product category, intended users and role your technology performs. Those facts guide both the main company description and the visual brief. Product, legal and other appointed reviewers approve relevant claims before the wording becomes part of the reusable identity material.

The rollout

When a partnerships team introduces the product, the material needs to make your role and the other participants understandable. We build that hierarchy into an agreed commercial application, giving the presenter space for the transaction or information flow and the supporting explanation a reviewer needs.

Logo, visual identity and the rules to use them.

Logo Design & Identity Systems

We design a primary logo, alternate lockup and icon as a working set. Each has a clear role, from the full company name on a presentation to a smaller mark in a profile image or browser tab.

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Brand Guidelines

We document logo use, typography, colors and visual rules with application examples. Employees and outside suppliers have a reference for creating new materials from the same identity.

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Visual Brand Systems

We develop typography, colors, imagery and graphic elements together. The direction is shown on relevant materials so you can judge the identity beyond the logo.

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Rebranding

We review the current identity and the reason for change. Useful recognition can stay while messaging, visual rules or applications are updated. A fuller rebrand is considered when the business needs one.

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Brand Collateral

We apply the identity to the materials your team needs first. Core business-card, email-signature and social assets can sit alongside separately commissioned presentations, print and digital design.

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Brand Strategy & Positioning

We work through the offer, audience and reason to choose your business. That gives the identity a clear direction and the team a shared way to describe the company.

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What You Get

Your identity.
Ready to use.

You receive the core identity files and guidelines with the first applications in your project. We organize the handover for digital and print use and identify relevant font or image licenses.

Primary logo, secondary logo (lockup) and icon mark

Color palette with HEX, RGB and CMYK specifications

Typography choices, hierarchy and licensing guidance

Brand guidelines document (PDF)

Business card design (print-ready)

Email signature design

Social media profile and cover assets

All files in AI, SVG, PNG and PDF formats

Discovery call

We review your audience, offer and current materials. You tell us what is changing and where the identity needs to work.

Brand strategy

We establish the position and messages the identity should support, then develop a clear visual direction.

Concept exploration

We present two or three creative directions with application examples, so your team can compare the thinking before choosing a route.

Refinement

We refine the chosen direction through your feedback, checking the logo, typography, colors and applications as a complete identity.

Handover

We deliver the organized files and guidelines, then walk your team through the identity and the applications included in your project.

A new identity
or ongoing support.

Brand identity with logo design starts at $3,700. Choose a one-off project or monthly support for brand, website and marketing work around your team’s priorities.
Both options are here. Find the Perfect Plan for Your Business

Clear outputs, price and delivery milestones before work starts.

One-off project

Brand Identity with Logo

From $3,700

One-time payment

Logo design, colors, typography and guidelines, with the first brand applications your team needs to use. A one-off project with a defined handover.

Full colour palette

Primary logo, secondary & icon mark

Typography system

Brand guidelines (PDF)

Business card design

Email signature design

Social media profile assets

All files in AI, SVG, PNG, PDF

Unlimited revisions

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Retainer

Ongoing design support

$4,000/mo

Pause or cancel anytime

An ongoing design partner for decks, print and digital materials using your existing identity. We work through one active creative request at a time; new identity creation is separate.

Design using your existing brand:

1 Active request at a time

Deck & presentation design

Existing-brand collateral

Print design

Digital design & email templates

Revisions within agreed scope

Dedicated account manager

Pause or cancel anytime

Schedule a call

Retainer

Brand and Webflow partner

$8,500/mo

Pause or cancel anytime

Ongoing design support plus agreed brand and Webflow work. Sales materials and larger website builds follow an agreed scope and milestones.

Includes Ongoing design support plus:

Agreed Webflow design & development

Planned Webflow updates

Agreed landing pages & sales materials

Web animations within agreed scope

Bi-weekly strategy calls

Dedicated Slack Channel

Pause or cancel anytime

Schedule a call

Retainer

Creative and growth partner

$12,500/mo

Pause or cancel anytime

Broader creative and Webflow support with a dedicated scoped SEO program and planned motion work. Priorities and production capacity are set with your team.

Includes Brand and Webflow partner support plus:

Agreed creative capacity

Dedicated, scoped SEO workstream

AEO & AI visibility within SEO scope

Agreed motion design & video scope

Agreed social creative work

Revisions within agreed scope

Weekly strategy calls

Pause or cancel anytime

Schedule a call

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SEO

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Before you start your brand project

Does fintech branding include the product interface?

The identity can establish typography, color, iconography and product-image principles that inform the interface. We agree that connection with your product team and show how the marketing identity relates to existing screens. Designing interaction flows or a complete application interface is separate work, with its own requirements and deliverables identified in the proposal.

Can you develop the brand around an established logo?

Yes. We examine how the current mark works in product, partner and company material and consider the recognition it already carries. The right project may improve typography, imagery, messages and layout around it. If a logo change is justified, we explain the application problems it addresses and show the proposed direction in the formats that matter to your business.

Who checks the financial and product statements used in the identity?

Your designated specialists supply and approve the facts concerning capabilities, security, financial roles and regulatory status. We organize those facts into understandable brand messages and give required explanations an appropriate place in the design. The review responsibilities are agreed at the start, including permission to use partner marks or customer references in the selected applications.

How is a fintech branding project scoped and quoted?

The brief considers the company and product structure, existing recognition, review responsibilities and initial commercial applications. We provide a fixed quote confirming the identity work and production outputs before starting. Additional products, naming work or applications are assessed with their cost and schedule impact, then agreed with you before the project scope changes.

Can you apply the identity to our website and marketing materials?

Yes. We can carry the identity into a Webflow website, presentations, print and digital materials. These are separate production tasks unless included in your project. The same design team can keep the logo, typography and visual rules consistent across the applications.

What files and guidelines will our team receive?

You receive logo files in AI, SVG, PNG and PDF formats, color specifications, typography guidance and a brand guidelines document. Application examples show how the identity works in your materials. We identify relevant asset licenses and explain how your team can use the files.

Is there ongoing support after the identity project?

Yes. Ongoing design support is $4,000/month for decks, print and digital work using your existing identity. Brand and Webflow partner is $8,500/month for brand, website and sales-material work. Creative and growth partner is $12,500/month for broader creative, Webflow, dedicated scoped SEO and planned motion. Monthly retainers are flexible and can pause or cancel. We plan priorities and capacity with your team.

Let’s talk about your brand.

Send your current materials and tell us what needs to change.

Fintech Branding Agency

An identity built around your business.

One creative team.Brand, web and sales materials.A consistent starting point.

Keep the company, product and partner roles clear

How the identity works for your team

The identity

The applications

The guidelines

The positioning

The rollout

Logo, visual identity and the rules to use them.

Your identity.Ready to use.

A new identity or ongoing support.

Before you start your brand project

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity.
Ready to use.

A new identity
or ongoing support.