Building the Brand and Online Presence That a 30-Year Door Fitting Business Deserved

We started with the brand. My Door Fitters needed a logo and visual identity that felt professional and trustworthy without being generic or corporate. The stylised door icon with clean typography gave the business a mark that worked across the website, vehicles, business cards and anywhere else the brand needed to show up. Simple, clear and immediately communicating what they do.

The Webflow site was built around how homeowners actually make decisions about trades. Trust is everything in this market, people want to know the fitter is experienced, local and has done this before. We built the site to answer those questions immediately, with clear service pages covering internal, external and fire door fitting, a portfolio of recent installations and straightforward ways to get in touch. The site is clean, direct and built to convert a visitor into an enquiry quickly.

The SEO campaign was where the real scale came in. We built out a comprehensive location page strategy across Surrey, Hampshire and Berkshire, individual optimised pages for over 80 towns and areas, covering internal door fitters, external door fitters and general door fitters in each location. Each page was built to rank for the specific searches homeowners in that town make when they need a fitter locally. The result is a network of location pages that puts My Door Fitters in front of the right people at exactly the right moment, when they are actively looking for someone to do the job.

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