Raising in the next 3 months? Get your brand, website and pitch deck ready with the Raise kit.

EdTech Branding and Visual Identity

Build an EdTech identity that connects the learning product with the people choosing and using it. We develop messaging, logo design and visual rules for your education setting, giving institutional proposals, demonstrations and learner communication a recognizable company identity with the right emphasis for each audience.

Get in touch

See Pricing

An EdTech identity connecting institutional buying with learning use.

Trusted by businesses across the US, UK and beyond.

An identity built around your business.

A school leader assessing adoption, an educator evaluating a classroom task and a learner opening the product approach it with different questions. Your brand needs an understandable relationship between those roles. We establish the learning setting and the audience the business actually serves before developing messages and creative directions.

Those decisions affect the visual identity as much as the words. Illustration, photography and typography should suit the intended context, whether the product supports younger learners, higher education or workplace training. We connect that direction to product demonstrations and the materials used to explain adoption. Discuss your EdTech brand brief with the current product and its main audiences as the starting point.

Get in touch

Test the identity in a learning and buying context

We review how a representative product activity appears in a demonstration, then how the same product is introduced in an institutional proposal. The learning task should be clear in one, while the other has room for the information a buying team needs to assess the offer. Both need to feel like the same company.

The design work establishes a relationship between screens, explanatory illustrations and supporting evidence. Education and product owners check that the examples fit the actual setting. Where a result is used, its source and context receive a considered place in the layout rather than becoming a decorative number.

One creative team.
Brand, web and sales materials.
A consistent starting point.

Branding can lead into a website, institutional presentation or learner introduction through NexaFlow. We carry the approved identity and audience messages into those formats, with education and product owners reviewing the content. The project scope specifies the initial applications and any separate development or document production.

Keep institutional credibility and learner character connected

Materials made separately for procurement and learners can pull an identity in different directions. A playful product introduction may have little connection to the institutional explanation, while a corporate deck can lose the character of the learning experience. We review which elements should connect them and where their emphasis should differ.

The identity defines shared logo, typography and graphic rules, with examples showing how different audiences use the system. A proposal can give evidence and implementation information space, while learner communication can bring the product activity forward. Both remain recognizable expressions of one learning business.

For a wider digital rollout, EdTech website design can apply the approved messages to institutional, educator and learner journeys. The core brand identity work supplies the visual foundation and guidance, while the website is planned as its own production scope.

How the identity works for your team

The identity

The creative direction is evaluated against the age group, education setting and product role in the brief. We look at type, imagery and tone together, showing how the identity works in a real introduction to the learning activity. An established product can retain useful recognition within that review.

The applications

The proposal, demonstration and learner material need shared product names and visual cues, even when their message order differs. We define that connection through layouts and examples, helping the team introduce the same product with the level of detail appropriate to the person receiving it.

The guidelines

The guide explains screen presentation, illustration use, type hierarchy and the treatment of quotations or research references. Practical examples help marketing contributors apply the system without guessing how a learning result should appear or which graphic elements belong in an institutional document.

The positioning

We make the learning task, intended users and adoption context explicit before developing the headline message. Product examples and evidence supplied by your team give that account substance. This keeps the identity connected to the education use it represents rather than a general promise to change learning.

The rollout

A useful institutional introduction helps the reader recognize the product, understand its purpose and locate the supporting material. We choose initial applications around the next adoption or launch conversation, so the team can present a coherent explanation while answering different stakeholder questions in the right place.

Logo, visual identity and the rules to use them.

Logo Design & Identity Systems

We design a primary logo, alternate lockup and icon as a working set. Each has a clear role, from the full company name on a presentation to a smaller mark in a profile image or browser tab.

Get In Touch

Brand Guidelines

We document logo use, typography, colors and visual rules with application examples. Employees and outside suppliers have a reference for creating new materials from the same identity.

Get In Touch

Visual Brand Systems

We develop typography, colors, imagery and graphic elements together. The direction is shown on relevant materials so you can judge the identity beyond the logo.

Get In Touch

Rebranding

We review the current identity and the reason for change. Useful recognition can stay while messaging, visual rules or applications are updated. A fuller rebrand is considered when the business needs one.

Get In Touch

Brand Collateral

We apply the identity to the materials your team needs first. Core business-card, email-signature and social assets can sit alongside separately commissioned presentations, print and digital design.

Get In Touch

Brand Strategy & Positioning

We work through the offer, audience and reason to choose your business. That gives the identity a clear direction and the team a shared way to describe the company.

Get In Touch

What You Get

Your identity.
Ready to use.

You receive the core identity files and guidelines with the first applications in your project. We organize the handover for digital and print use and identify relevant font or image licenses.

Primary logo, secondary logo (lockup) and icon mark

Color palette with HEX, RGB and CMYK specifications

Typography choices, hierarchy and licensing guidance

Brand guidelines document (PDF)

Business card design (print-ready)

Email signature design

Social media profile and cover assets

All files in AI, SVG, PNG and PDF formats

Discovery call

We review your audience, offer and current materials. You tell us what is changing and where the identity needs to work.

Brand strategy

We establish the position and messages the identity should support, then develop a clear visual direction.

Concept exploration

We present two or three creative directions with application examples, so your team can compare the thinking before choosing a route.

Refinement

We refine the chosen direction through your feedback, checking the logo, typography, colors and applications as a complete identity.

Handover

We deliver the organized files and guidelines, then walk your team through the identity and the applications included in your project.

A new identity
or ongoing support.

Brand identity with logo design starts at $3,700. Choose a one-off project or monthly support for brand, website and marketing work around your team’s priorities.
Both options are here. Find the Perfect Plan for Your Business

Clear outputs, price and delivery milestones before work starts.

One-off project

Brand Identity with Logo

From $3,700

One-time payment

Logo design, colors, typography and guidelines, with the first brand applications your team needs to use. A one-off project with a defined handover.

Full colour palette

Primary logo, secondary & icon mark

Typography system

Brand guidelines (PDF)

Business card design

Email signature design

Social media profile assets

All files in AI, SVG, PNG, PDF

Unlimited revisions

Schedule a call

Retainer

Ongoing design support

$4,000/mo

Pause or cancel anytime

An ongoing design partner for decks, print and digital materials using your existing identity. We work through one active creative request at a time; new identity creation is separate.

Design using your existing brand:

1 Active request at a time

Deck & presentation design

Existing-brand collateral

Print design

Digital design & email templates

Revisions within agreed scope

Dedicated account manager

Pause or cancel anytime

Schedule a call

Retainer

Brand and Webflow partner

$8,500/mo

Pause or cancel anytime

Ongoing design support plus agreed brand and Webflow work. Sales materials and larger website builds follow an agreed scope and milestones.

Includes Ongoing design support plus:

Agreed Webflow design & development

Planned Webflow updates

Agreed landing pages & sales materials

Web animations within agreed scope

Bi-weekly strategy calls

Dedicated Slack Channel

Pause or cancel anytime

Schedule a call

Retainer

Creative and growth partner

$12,500/mo

Pause or cancel anytime

Broader creative and Webflow support with a dedicated scoped SEO program and planned motion work. Priorities and production capacity are set with your team.

Includes Brand and Webflow partner support plus:

Agreed creative capacity

Dedicated, scoped SEO workstream

AEO & AI visibility within SEO scope

Agreed motion design & video scope

Agreed social creative work

Revisions within agreed scope

Weekly strategy calls

Pause or cancel anytime

Schedule a call

Stellarsearch.ai

Web

Related website and messaging work

Building a High-Credibility Webflow Site for an AI Recruiting Partner

Read their story

Hometeam Ventures

Build

Related Figma-to-Webflow implementation

Figma to Webflow Build for a Global PropTech VC Firm

Read their story

AI Platform (Name Withheld)

SEO

Related technical migration work

Technical SEO Migration & Webflow Optimisation for a HIPAA-Compliant AI Platform

Read their story

Before you start your brand project

Can one EdTech brand work for institutions, educators and learners?

Yes, when those groups are part of the actual product journey. We establish a shared identity, then vary the language order, imagery and application layout for each role. A learner introduction might explain the activity, while a buying document gives room to adoption and evidence. The relationship between those materials is designed explicitly rather than relying on the logo alone.

How will learning evidence appear in the brand materials?

Your education or research owner supplies the evidence and approves what it supports. We design the result, quotation and attribution together so the reader can see the relevant context and source. When a study applies to a particular setting or group, that detail stays with the claim. The brand work organizes approved information rather than creating learning-performance claims.

Do we need to replace our existing product illustrations?

We assess them against the audience, setting and chosen identity direction before recommending a change. Existing illustrations may already explain the product well and only need clearer usage rules or a more consistent treatment. The brief identifies any redraws or new artwork required, and the final guidelines show how retained and newly created assets work together.

How is an EdTech branding project scoped and quoted?

Audience groups, product naming, existing artwork and the institutional or learner materials needed first determine the scope. We agree the identity deliverables and included applications, then provide a fixed quote before work begins. If additional illustration, templates or audience material is requested, we set out the cost and schedule change and obtain approval before extending the project.

Can you apply the identity to our website and marketing materials?

Yes. We can carry the identity into a Webflow website, presentations, print and digital materials. These are separate production tasks unless included in your project. The same design team can keep the logo, typography and visual rules consistent across the applications.

What files and guidelines will our team receive?

You receive logo files in AI, SVG, PNG and PDF formats, color specifications, typography guidance and a brand guidelines document. Application examples show how the identity works in your materials. We identify relevant asset licenses and explain how your team can use the files.

Is there ongoing support after the identity project?

Yes. Ongoing design support is $4,000/month for decks, print and digital work using your existing identity. Brand and Webflow partner is $8,500/month for brand, website and sales-material work. Creative and growth partner is $12,500/month for broader creative, Webflow, dedicated scoped SEO and planned motion. Monthly retainers are flexible and can pause or cancel. We plan priorities and capacity with your team.

Let’s talk about your brand.

Send your current materials and tell us what needs to change.

EdTech Branding and Visual Identity

An identity built around your business.

One creative team.Brand, web and sales materials.A consistent starting point.

Keep institutional credibility and learner character connected

How the identity works for your team

The identity

The applications

The guidelines

The positioning

The rollout

Logo, visual identity and the rules to use them.

Your identity.Ready to use.

A new identity or ongoing support.

Before you start your brand project

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity.
Ready to use.

A new identity
or ongoing support.