Before this build, Dimes & Gems operated almost entirely through Whatnot. It worked for live selling, but it didn’t give collectors a way to browse cards, compare listings or revisit products later. They needed a real storefront that could stand on its own and support their growth outside of live streams.
We built a clean, modern Webflow site from scratch with a focus on speed, structure and usability. The biggest part of the project was a custom filtering experience tailored to card collectors, allowing users to sort by sport, grading, rarity and other key attributes. This took them from a single live-first selling channel to a full online marketplace that collectors could use anytime.
We also revamped the brand visuals on-site, improved how products were showcased and set up a scalable CMS so the team could upload new cards without friction.
Even though this wasn’t a tech or AI project, it highlights our ability to turn a blank slate into a high-performing Webflow build with a custom CMS and a tailored browsing experience.
