Raising in the next 3 months? Get your brand, website and pitch deck ready with the Raise kit.

PropTech Branding Agency

Give your property software an identity that explains its place in the market. We develop positioning, logos and visual systems around the owners, operators and users your technology serves, with practical applications that connect the product to a recognizable property task.

Get in touch

See Pricing

A technology identity built around the property work it supports.

Trusted by businesses across the US, UK and beyond.

An identity built around your business.

Property technology can help a team assess land, operate a building or manage a lease, but those are different brand briefs. We establish the customer, product role and working context before designing how your business introduces itself. Existing demonstrations and sales conversations help identify what the audience needs to understand.

The identity connects that position with the company name, product imagery and visual character. We show how it works in the relevant commercial materials, so the software remains clear within its property context. Discuss your product and the audiences you need to reach.

Get in touch

Connect the property context to the software task

We develop a visual treatment that shows how people, property information and the product relate. An approved screen can illustrate the task, while a diagram explains the handoff between participants. The identity supplies consistent typography, labels and image rules so those explanations feel part of the same company.

The balance of property imagery and product detail follows the offer. A platform for operators may need a different application example from a tenant-facing tool, with your product owners checking that both accurately represent the technology.

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity can be applied to a Webflow product site, presentation or launch material by the same creative team. We agree the production scope around the sales or release priority, carrying the product names, workflow visuals and company character into each chosen application.

Give each audience a clear view of the same product

A company may begin with one property use case and later expand to other participants or markets. New sales materials can then introduce unrelated messages and visual styles. We review those variations to decide which reflect meaningful product differences and which should be brought into a shared identity.

You receive a company and product system with practical examples for the audiences in scope. Logo treatment, type, color, imagery and workflow graphics show how to keep the identity recognizable while changing the property context. The guidelines also establish where partner and customer marks can appear.

This service concerns property software and technology. For the identity of a property business or development, property developer branding addresses a different brief. Both draw on our brand identity design service.

How the identity works for your team

The identity

We test whether a direction is recognizable as a technology company when a property photograph is removed and a product view takes its place. Logo, typography and graphic elements should carry the identity in their own right, while property imagery supplies relevant context for the market application.

The applications

An owner presentation, operator demonstration and user introduction can emphasize different parts of a process. Shared product names, screen treatment and diagram rules make their relationship clear. We show how to vary the explanation while keeping the company identity consistent across those materials.

The guidelines

The guide demonstrates how to combine screens, property imagery, workflow diagrams and supporting labels. It also records the treatment of partner marks and product variants. These examples help the next designer create a relevant sector application without rebuilding the visual language for every property type.

The positioning

We define who selects the technology, who works with it and which task it supports. Those roles inform the main company message and the examples underneath it. Your product team reviews capability descriptions, giving the visual identity an accurate position to express in the market.

The rollout

An operator demonstration may lead with an operational task, while an owner presentation needs to show its place in the property business. We create the first application examples around those actual audiences, including the screen, diagram or property context needed to make the same product recognizable.

Logo, visual identity and the rules to use them.

Logo Design & Identity Systems

We design a primary logo, alternate lockup and icon as a working set. Each has a clear role, from the full company name on a presentation to a smaller mark in a profile image or browser tab.

Get In Touch

Brand Guidelines

We document logo use, typography, colors and visual rules with application examples. Employees and outside suppliers have a reference for creating new materials from the same identity.

Get In Touch

Visual Brand Systems

We develop typography, colors, imagery and graphic elements together. The direction is shown on relevant materials so you can judge the identity beyond the logo.

Get In Touch

Rebranding

We review the current identity and the reason for change. Useful recognition can stay while messaging, visual rules or applications are updated. A fuller rebrand is considered when the business needs one.

Get In Touch

Brand Collateral

We apply the identity to the materials your team needs first. Core business-card, email-signature and social assets can sit alongside separately commissioned presentations, print and digital design.

Get In Touch

Brand Strategy & Positioning

We work through the offer, audience and reason to choose your business. That gives the identity a clear direction and the team a shared way to describe the company.

Get In Touch

What You Get

Your identity.
Ready to use.

You receive the core identity files and guidelines with the first applications in your project. We organize the handover for digital and print use and identify relevant font or image licenses.

Primary logo, secondary logo (lockup) and icon mark

Color palette with HEX, RGB and CMYK specifications

Typography choices, hierarchy and licensing guidance

Brand guidelines document (PDF)

Business card design (print-ready)

Email signature design

Social media profile and cover assets

All files in AI, SVG, PNG and PDF formats

Discovery call

We review your audience, offer and current materials. You tell us what is changing and where the identity needs to work.

Brand strategy

We establish the position and messages the identity should support, then develop a clear visual direction.

Concept exploration

We present two or three creative directions with application examples, so your team can compare the thinking before choosing a route.

Refinement

We refine the chosen direction through your feedback, checking the logo, typography, colors and applications as a complete identity.

Handover

We deliver the organized files and guidelines, then walk your team through the identity and the applications included in your project.

A new identity
or ongoing support.

Brand identity with logo design starts at $3,700. Choose a one-off project or monthly support for brand, website and marketing work around your team’s priorities.
Both options are here. Find the Perfect Plan for Your Business

Clear outputs, price and delivery milestones before work starts.

One-off project

Brand Identity with Logo

From $3,700

One-time payment

Logo design, colors, typography and guidelines, with the first brand applications your team needs to use. A one-off project with a defined handover.

Full colour palette

Primary logo, secondary & icon mark

Typography system

Brand guidelines (PDF)

Business card design

Email signature design

Social media profile assets

All files in AI, SVG, PNG, PDF

Unlimited revisions

Schedule a call

Retainer

Ongoing design support

$4,000/mo

Pause or cancel anytime

An ongoing design partner for decks, print and digital materials using your existing identity. We work through one active creative request at a time; new identity creation is separate.

Design using your existing brand:

1 Active request at a time

Deck & presentation design

Existing-brand collateral

Print design

Digital design & email templates

Revisions within agreed scope

Dedicated account manager

Pause or cancel anytime

Schedule a call

Retainer

Brand and Webflow partner

$8,500/mo

Pause or cancel anytime

Ongoing design support plus agreed brand and Webflow work. Sales materials and larger website builds follow an agreed scope and milestones.

Includes Ongoing design support plus:

Agreed Webflow design & development

Planned Webflow updates

Agreed landing pages & sales materials

Web animations within agreed scope

Bi-weekly strategy calls

Dedicated Slack Channel

Pause or cancel anytime

Schedule a call

Retainer

Creative and growth partner

$12,500/mo

Pause or cancel anytime

Broader creative and Webflow support with a dedicated scoped SEO program and planned motion work. Priorities and production capacity are set with your team.

Includes Brand and Webflow partner support plus:

Agreed creative capacity

Dedicated, scoped SEO workstream

AEO & AI visibility within SEO scope

Agreed motion design & video scope

Agreed social creative work

Revisions within agreed scope

Weekly strategy calls

Pause or cancel anytime

Schedule a call

Stellarsearch.ai

Web

Related website and messaging work

Building a High-Credibility Webflow Site for an AI Recruiting Partner

Read their story

Hometeam Ventures

Build

Related Figma-to-Webflow implementation

Figma to Webflow Build for a Global PropTech VC Firm

Read their story

AI Platform (Name Withheld)

SEO

Related technical migration work

Technical SEO Migration & Webflow Optimisation for a HIPAA-Compliant AI Platform

Read their story

Before you start your brand project

How does PropTech branding differ from property developer branding?

PropTech branding introduces a software or technology product and its role in a property process. The identity needs to explain who uses it and what the product does. A developer brief concerns the property business and its relationship to individual schemes. We establish which offer you sell before planning the identity and the applications required for it.

Can one identity address owners, operators and occupiers?

Yes, where those groups are relevant to the product. We use a common company identity and adapt the information order, examples and level of detail for each audience. An owner may need the wider purpose while an operator needs a recognizable task. The application examples show how those messages relate without creating a different brand for every participant.

Can the brand cover several property markets or products?

We review the actual range and decide how the company, product and market-specific offers should relate. Shared typography, imagery and layout rules can maintain recognition while the examples change by context. If distinct product names or identities are needed, their role is agreed and shown in applications before the wider system is documented.

How is a PropTech branding project scoped and quoted?

The scope reflects the product structure, audience groups, existing identity and first applications. We agree whether the work includes additional product identities, templates or a website application, then provide a fixed quote before starting. New markets or materials are assessed for their cost and timing, with changes approved before they are added to the project.

Can you apply the identity to our website and marketing materials?

Yes. We can carry the identity into a Webflow website, presentations, print and digital materials. These are separate production tasks unless included in your project. The same design team can keep the logo, typography and visual rules consistent across the applications.

What files and guidelines will our team receive?

You receive logo files in AI, SVG, PNG and PDF formats, color specifications, typography guidance and a brand guidelines document. Application examples show how the identity works in your materials. We identify relevant asset licenses and explain how your team can use the files.

Is there ongoing support after the identity project?

Yes. Ongoing design support is $4,000/month for decks, print and digital work using your existing identity. Brand and Webflow partner is $8,500/month for brand, website and sales-material work. Creative and growth partner is $12,500/month for broader creative, Webflow, dedicated scoped SEO and planned motion. Monthly retainers are flexible and can pause or cancel. We plan priorities and capacity with your team.

Let’s talk about your brand.

Send your current materials and tell us what needs to change.

PropTech Branding Agency

An identity built around your business.

One creative team.Brand, web and sales materials.A consistent starting point.

Give each audience a clear view of the same product

How the identity works for your team

The identity

The applications

The guidelines

The positioning

The rollout

Logo, visual identity and the rules to use them.

Your identity.Ready to use.

A new identity or ongoing support.

Before you start your brand project

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity.
Ready to use.

A new identity
or ongoing support.