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An identity built around your business.
A dental group can acquire a practice with a long-standing local name, add a new location and support a different treatment mix at another site. The brand needs to accommodate those differences rather than assuming that every practice can use an identical introduction. We map the group, practice and clinician relationships before deciding how the identity should be shared.
The resulting brief considers what central marketing produces and what practice staff use repeatedly. That gives the design a practical setting, from a clinician introduction to a patient document or exterior application. Tell us about the practices your group is bringing together and where the new identity needs to appear first.
