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Venture Capital Branding Agency

Make your venture firm’s thesis and character recognizable to founders and LPs. We develop positioning, logo design and a visual identity that can hold together across partner perspectives, fund communications and portfolio announcements as the firm’s network and investment focus develop.

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An identity that connects your thesis, partners and founder relationships.

Trusted by businesses across the US, UK and beyond.

An identity built around your business.

A founder should be able to understand why your firm might be relevant before requesting an introduction. Stage, sectors and geography help establish fit, but they do not fully explain the people or approach behind an investment decision. We draw out that account with your team before developing the brand’s visual expression.

The result needs to work beyond a fund-launch announcement. Partner profiles, founder events and portfolio news should feel connected to the same firm as the LP presentation. We define what each format shares and where individual voices belong. Talk through your VC branding brief and the next communications your team needs to produce.

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Translate the investment thesis into a recognizable firm identity

We use your investment thesis, current materials and partner input to develop a message structure that gives the creative work a clear purpose. The design directions are shown through representative applications, such as a founder-facing introduction, partner profile or investment announcement, so the discussion stays connected to how people encounter the firm.

A partner’s perspective can have a distinct tone without becoming a separate brand. We establish the relationship between firm messages, individual contributions and fund information, then document the visual decisions that keep those pieces recognizable together.

One creative team.
Brand, web and sales materials.
A consistent starting point.

Brand strategy, identity design and the agreed application examples are developed together. When you commission a website or fund deck afterward, the same team can carry those decisions forward. The rollout scope identifies the production work required rather than assuming every ongoing portfolio or partner communication is included.

Keep partner voices and portfolio news connected to the firm

A venture firm’s public presence can grow one announcement, event and partner post at a time. Even with a recognizable logo, the thesis may become difficult to see across those formats. We review the recurring communications and identify where fund labels, visual styles or the way the firm describes its role need clearer relationships.

Your team receives a visual identity and guidelines built around the communications it actually produces. Examples establish how partner content, portfolio logos and fund references sit within the firm’s system, with enough flexibility for a new investment theme or another fund to be presented clearly.

A separately scoped venture capital website can extend that identity into founder and LP journeys. Where the brief centers on buyouts and the operating relationship with established businesses, our private equity branding page covers that different emphasis.

How the identity works for your team

The identity

We develop the visual direction from the firm’s actual investment focus and character. Logo, typography, imagery and color are reviewed on founder-facing and investor-facing examples, so a distinctive creative idea is also tested against the information your audiences need to understand.

The applications

We define practical graphic treatments for partner photographs, portfolio logos, quoted viewpoints and announcement headlines. The rules explain how those elements combine at different sizes, allowing a short social post and a longer firm update to share the same visual character while carrying different amounts of information.

The guidelines

The handover covers the recurring decisions behind partner profiles, portfolio announcements and fund communications. Examples show how to use company logos, attributed viewpoints and shared visual assets, helping investment and marketing colleagues create new material without rebuilding the identity for each occasion.

The positioning

We help explain the thesis through the choices your firm actually makes: where it invests, the stage it understands and the role its team takes with founders. Those specifics form a more useful starting point for messaging than broad statements about backing exceptional people.

The rollout

A fund launch, a new thesis and an established firm refresh create different design priorities. We organize the rollout around the next relevant milestone, completing the applications needed for that moment and recording how the identity can extend into the firm’s regular publishing afterward.

Logo, visual identity and the rules to use them.

Logo Design & Identity Systems

We design a primary logo, alternate lockup and icon as a working set. Each has a clear role, from the full company name on a presentation to a smaller mark in a profile image or browser tab.

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Brand Guidelines

We document logo use, typography, colors and visual rules with application examples. Employees and outside suppliers have a reference for creating new materials from the same identity.

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Visual Brand Systems

We develop typography, colors, imagery and graphic elements together. The direction is shown on relevant materials so you can judge the identity beyond the logo.

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Rebranding

We review the current identity and the reason for change. Useful recognition can stay while messaging, visual rules or applications are updated. A fuller rebrand is considered when the business needs one.

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Brand Collateral

We apply the identity to the materials your team needs first. Core business-card, email-signature and social assets can sit alongside separately commissioned presentations, print and digital design.

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Brand Strategy & Positioning

We work through the offer, audience and reason to choose your business. That gives the identity a clear direction and the team a shared way to describe the company.

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What You Get

Your identity.
Ready to use.

You receive the core identity files and guidelines with the first applications in your project. We organize the handover for digital and print use and identify relevant font or image licenses.

Primary logo, secondary logo (lockup) and icon mark

Color palette with HEX, RGB and CMYK specifications

Typography choices, hierarchy and licensing guidance

Brand guidelines document (PDF)

Business card design (print-ready)

Email signature design

Social media profile and cover assets

All files in AI, SVG, PNG and PDF formats

Discovery call

We review your audience, offer and current materials. You tell us what is changing and where the identity needs to work.

Brand strategy

We establish the position and messages the identity should support, then develop a clear visual direction.

Concept exploration

We present two or three creative directions with application examples, so your team can compare the thinking before choosing a route.

Refinement

We refine the chosen direction through your feedback, checking the logo, typography, colors and applications as a complete identity.

Handover

We deliver the organized files and guidelines, then walk your team through the identity and the applications included in your project.

A new identity
or ongoing support.

Brand identity with logo design starts at $3,700. Choose a one-off project or monthly support for brand, website and marketing work around your team’s priorities.
Both options are here. Find the Perfect Plan for Your Business

Clear outputs, price and delivery milestones before work starts.

One-off project

Brand Identity with Logo

From $3,700

One-time payment

Logo design, colors, typography and guidelines, with the first brand applications your team needs to use. A one-off project with a defined handover.

Full colour palette

Primary logo, secondary & icon mark

Typography system

Brand guidelines (PDF)

Business card design

Email signature design

Social media profile assets

All files in AI, SVG, PNG, PDF

Unlimited revisions

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Retainer

Ongoing design support

$4,000/mo

Pause or cancel anytime

An ongoing design partner for decks, print and digital materials using your existing identity. We work through one active creative request at a time; new identity creation is separate.

Design using your existing brand:

1 Active request at a time

Deck & presentation design

Existing-brand collateral

Print design

Digital design & email templates

Revisions within agreed scope

Dedicated account manager

Pause or cancel anytime

Schedule a call

Retainer

Brand and Webflow partner

$8,500/mo

Pause or cancel anytime

Ongoing design support plus agreed brand and Webflow work. Sales materials and larger website builds follow an agreed scope and milestones.

Includes Ongoing design support plus:

Agreed Webflow design & development

Planned Webflow updates

Agreed landing pages & sales materials

Web animations within agreed scope

Bi-weekly strategy calls

Dedicated Slack Channel

Pause or cancel anytime

Schedule a call

Retainer

Creative and growth partner

$12,500/mo

Pause or cancel anytime

Broader creative and Webflow support with a dedicated scoped SEO program and planned motion work. Priorities and production capacity are set with your team.

Includes Brand and Webflow partner support plus:

Agreed creative capacity

Dedicated, scoped SEO workstream

AEO & AI visibility within SEO scope

Agreed motion design & video scope

Agreed social creative work

Revisions within agreed scope

Weekly strategy calls

Pause or cancel anytime

Schedule a call

Stellarsearch.ai

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Build

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SEO

Related technical migration work

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Before you start your brand project

How do you give founders and LPs a coherent view of the firm?

The foundation is one agreed account of the investment firm, including its thesis, people and approach. We then identify the information each audience needs first. Founder-facing examples can emphasize fit and interaction with the team, while LP applications follow the fund information your reviewers approve. Shared visual rules connect those materials without making their content identical.

Can a new fund launch use our existing identity?

Yes. We review whether the existing system can accommodate the new fund name and any change in focus, then design the relationships and launch applications needed. A fund does not automatically require a separate logo or a full firm rebrand. The recommended level of change is made visible in examples before the project moves into final production.

Will individual partners and portfolio businesses keep their own identities?

Partner perspectives can retain an individual voice while using the firm’s shared presentation rules. Portfolio companies continue to use their own brands; the guidelines explain how your firm presents their names, logos and investment relationships. If you want identity work for a portfolio company, that needs a separate brief based on its customers and market.

How do you quote a venture capital branding project?

We review the firm’s current identity, fund structure, messaging needs and the first applications required, such as announcement formats or a fund-introduction design. The agreed scope receives a fixed quote before work begins. Additional templates, a wider fund hierarchy or website production are assessed for cost and timing, with changes approved before they are added.

Can you apply the identity to our website and marketing materials?

Yes. We can carry the identity into a Webflow website, presentations, print and digital materials. These are separate production tasks unless included in your project. The same design team can keep the logo, typography and visual rules consistent across the applications.

What files and guidelines will our team receive?

You receive logo files in AI, SVG, PNG and PDF formats, color specifications, typography guidance and a brand guidelines document. Application examples show how the identity works in your materials. We identify relevant asset licenses and explain how your team can use the files.

Is there ongoing support after the identity project?

Yes. Ongoing design support is $4,000/month for decks, print and digital work using your existing identity. Brand and Webflow partner is $8,500/month for brand, website and sales-material work. Creative and growth partner is $12,500/month for broader creative, Webflow, dedicated scoped SEO and planned motion. Monthly retainers are flexible and can pause or cancel. We plan priorities and capacity with your team.

Let’s talk about your brand.

Send your current materials and tell us what needs to change.

Venture Capital Branding Agency

An identity built around your business.

One creative team.Brand, web and sales materials.A consistent starting point.

Keep partner voices and portfolio news connected to the firm

How the identity works for your team

The identity

The applications

The guidelines

The positioning

The rollout

Logo, visual identity and the rules to use them.

Your identity.Ready to use.

A new identity or ongoing support.

Before you start your brand project

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity.
Ready to use.

A new identity
or ongoing support.