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Private Equity Branding Agency

Give business owners, management teams and LPs a clear account of the firm behind the investment. NexaFlow develops private equity brand positioning, logo design and a visual system that connects your investment focus with the way the firm presents its funds, people and portfolio relationships.

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A firm identity built around your investment model and operating relationship.

Trusted by businesses across the US, UK and beyond.

An identity built around your business.

An owner considering an investment and an LP evaluating a manager approach the firm with different questions. Your identity needs a common foundation that allows each conversation to develop properly. We start with the investment criteria, team structure and examples of how your firm works with management, then identify which parts of that account distinguish the business.

Those decisions guide the visual identity and its first applications. A company introduction may emphasize sector fit and the working relationship, while an investor presentation needs a clear firm and fund hierarchy. We design both from the same agreed position. Discuss your private equity brand project with the materials your team uses today.

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Show the investment approach in the identity applications

Creative directions are presented through material that makes the investment model understandable: an investment-criteria page, an owner introduction or a portfolio overview. This lets the team assess the relationship between the message, visual character and information hierarchy before selecting a direction.

We also examine how the manager is named beside its funds and portfolio businesses. A portfolio logo needs an appropriate label and supporting context; it should not imply that the company shares the manager’s corporate identity. The agreed relationships become practical rules for future communications.

One creative team.
Brand, web and sales materials.
A consistent starting point.

The people developing your identity can carry it into the separately scoped website or fund presentation. Brand decisions and source assets remain connected across those assignments, while your firm approves investment descriptions, transaction references and any statements about its work with portfolio management teams.

Make the manager, funds and portfolio relationships easy to follow

A growing firm may introduce new funds, strategies or operating capabilities through materials created at different times. The resulting problem is often a missing hierarchy rather than a poor logo. We inspect representative documents and the current identity to establish which names, visual assets and relationships need to remain recognizable.

The handover sets out how the firm identity appears with fund names, team information and portfolio references. Selected application examples demonstrate the rules using your approved material, so investor relations, business development and external suppliers have a shared starting point for their work.

If the next requirement is a full digital rollout, private equity website design can apply the agreed identity to the firm’s investment criteria, people and portfolio pages. Its production scope is defined separately from the core identity project.

How the identity works for your team

The identity

Visual character should reflect the business the firm actually conducts. We develop logo, type and color directions alongside its investment focus and communication style, then test the choices in an owner introduction and a more detailed investor application before finalizing the system.

The applications

Portfolio pages and fund materials need consistent labels for the manager’s role, investment status and relevant dates. We define those recurring treatments with your team, alongside spacing and logo-use rules, so new content can be added without changing what the identity implies about each relationship.

The guidelines

The guide explains firm and fund lockups, portfolio-logo treatment, team imagery and document hierarchy through usable examples. The handover also identifies source files and any font requirements, giving the people producing the next presentation a clear reference for making design decisions.

The positioning

We work from specific investment criteria and the operating involvement your firm can describe. That material helps replace broad partnership language with a more useful account of the businesses you seek, the situations you understand and the contribution management teams can expect to discuss.

The rollout

The rollout follows the firm’s immediate communication needs, such as an upcoming fund introduction or a revised owner presentation. We agree which identity applications are needed first and which can follow, so the launch is supported by completed assets your team is ready to use.

Logo, visual identity and the rules to use them.

Logo Design & Identity Systems

We design a primary logo, alternate lockup and icon as a working set. Each has a clear role, from the full company name on a presentation to a smaller mark in a profile image or browser tab.

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Brand Guidelines

We document logo use, typography, colors and visual rules with application examples. Employees and outside suppliers have a reference for creating new materials from the same identity.

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Visual Brand Systems

We develop typography, colors, imagery and graphic elements together. The direction is shown on relevant materials so you can judge the identity beyond the logo.

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Rebranding

We review the current identity and the reason for change. Useful recognition can stay while messaging, visual rules or applications are updated. A fuller rebrand is considered when the business needs one.

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Brand Collateral

We apply the identity to the materials your team needs first. Core business-card, email-signature and social assets can sit alongside separately commissioned presentations, print and digital design.

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Brand Strategy & Positioning

We work through the offer, audience and reason to choose your business. That gives the identity a clear direction and the team a shared way to describe the company.

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What You Get

Your identity.
Ready to use.

You receive the core identity files and guidelines with the first applications in your project. We organize the handover for digital and print use and identify relevant font or image licenses.

Primary logo, secondary logo (lockup) and icon mark

Color palette with HEX, RGB and CMYK specifications

Typography choices, hierarchy and licensing guidance

Brand guidelines document (PDF)

Business card design (print-ready)

Email signature design

Social media profile and cover assets

All files in AI, SVG, PNG and PDF formats

Discovery call

We review your audience, offer and current materials. You tell us what is changing and where the identity needs to work.

Brand strategy

We establish the position and messages the identity should support, then develop a clear visual direction.

Concept exploration

We present two or three creative directions with application examples, so your team can compare the thinking before choosing a route.

Refinement

We refine the chosen direction through your feedback, checking the logo, typography, colors and applications as a complete identity.

Handover

We deliver the organized files and guidelines, then walk your team through the identity and the applications included in your project.

A new identity
or ongoing support.

Brand identity with logo design starts at $3,700. Choose a one-off project or monthly support for brand, website and marketing work around your team’s priorities.
Both options are here. Find the Perfect Plan for Your Business

Clear outputs, price and delivery milestones before work starts.

One-off project

Brand Identity with Logo

From $3,700

One-time payment

Logo design, colors, typography and guidelines, with the first brand applications your team needs to use. A one-off project with a defined handover.

Full colour palette

Primary logo, secondary & icon mark

Typography system

Brand guidelines (PDF)

Business card design

Email signature design

Social media profile assets

All files in AI, SVG, PNG, PDF

Unlimited revisions

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Retainer

Ongoing design support

$4,000/mo

Pause or cancel anytime

An ongoing design partner for decks, print and digital materials using your existing identity. We work through one active creative request at a time; new identity creation is separate.

Design using your existing brand:

1 Active request at a time

Deck & presentation design

Existing-brand collateral

Print design

Digital design & email templates

Revisions within agreed scope

Dedicated account manager

Pause or cancel anytime

Schedule a call

Retainer

Brand and Webflow partner

$8,500/mo

Pause or cancel anytime

Ongoing design support plus agreed brand and Webflow work. Sales materials and larger website builds follow an agreed scope and milestones.

Includes Ongoing design support plus:

Agreed Webflow design & development

Planned Webflow updates

Agreed landing pages & sales materials

Web animations within agreed scope

Bi-weekly strategy calls

Dedicated Slack Channel

Pause or cancel anytime

Schedule a call

Retainer

Creative and growth partner

$12,500/mo

Pause or cancel anytime

Broader creative and Webflow support with a dedicated scoped SEO program and planned motion work. Priorities and production capacity are set with your team.

Includes Brand and Webflow partner support plus:

Agreed creative capacity

Dedicated, scoped SEO workstream

AEO & AI visibility within SEO scope

Agreed motion design & video scope

Agreed social creative work

Revisions within agreed scope

Weekly strategy calls

Pause or cancel anytime

Schedule a call

Stellarsearch.ai

Web

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Build

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SEO

Related technical migration work

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Before you start your brand project

Can the project retain our existing firm name and logo?

Yes. We assess which elements have recognition and where the current system becomes difficult to use. The project might retain the logo while improving typography, messaging and fund relationships, or involve a broader visual change. The recommendation is explained through relevant application examples, allowing your team to judge the practical difference before agreeing the direction.

How do you distinguish our identity from portfolio-company brands?

We define the manager’s own identity and the rules for showing its relationship to portfolio businesses. Those rules can cover logo placement, investment-status labels and the descriptions used in a portfolio overview. They do not require portfolio companies to adopt your visual style. Rebranding an individual portfolio business would be a separate assignment with its own audience and brief.

Can the identity support both owner and LP communications?

We establish a common firm position, then develop different message priorities within it. Owner materials can explain investment fit and the working relationship, while LP materials use the manager and fund information your team approves for that audience. Application examples show how the shared identity accommodates those differences without giving the firm two unrelated personalities.

How is a private equity branding project scoped and quoted?

Scope depends on the existing identity, the number of firm and fund relationships, the messaging work and the applications needed for rollout. We confirm the deliverables, review stages and a fixed quote before work starts. If another fund, document set or production requirement is added, we explain the effect on cost and timing and obtain agreement before proceeding.

Can you apply the identity to our website and marketing materials?

Yes. We can carry the identity into a Webflow website, presentations, print and digital materials. These are separate production tasks unless included in your project. The same design team can keep the logo, typography and visual rules consistent across the applications.

What files and guidelines will our team receive?

You receive logo files in AI, SVG, PNG and PDF formats, color specifications, typography guidance and a brand guidelines document. Application examples show how the identity works in your materials. We identify relevant asset licenses and explain how your team can use the files.

Is there ongoing support after the identity project?

Yes. Ongoing design support is $4,000/month for decks, print and digital work using your existing identity. Brand and Webflow partner is $8,500/month for brand, website and sales-material work. Creative and growth partner is $12,500/month for broader creative, Webflow, dedicated scoped SEO and planned motion. Monthly retainers are flexible and can pause or cancel. We plan priorities and capacity with your team.

Let’s talk about your brand.

Send your current materials and tell us what needs to change.

Private Equity Branding Agency

An identity built around your business.

One creative team.Brand, web and sales materials.A consistent starting point.

Make the manager, funds and portfolio relationships easy to follow

How the identity works for your team

The identity

The applications

The guidelines

The positioning

The rollout

Logo, visual identity and the rules to use them.

Your identity.Ready to use.

A new identity or ongoing support.

Before you start your brand project

One creative team.
Brand, web and sales materials.
A consistent starting point.

Your identity.
Ready to use.

A new identity
or ongoing support.