The 10 at a glance
Every quote below was on the company's live homepage at the time of writing. Treat the wording as a snapshot.
| Company | What it sells | Funding round | Headline | What to copy |
|---|---|---|---|---|
| Browser Use | AI browser agents | $17M seed (2025) | "Browser agents and cloud browsers." | Proof you own: stars, benchmarks |
| Resend | Email API | $18M Series A (2024) | "Email for developers" | The product as the hero visual |
| Linear | Product development software | $82M Series C (2025) | "The product development system for teams and agents" | A literal headline, real screenshots |
| Granola | AI meeting notes | $125M Series C (2026) | "The AI notepad for back-to-back meetings" | The buyer's situation, then your difference |
| PostHog | Product analytics | $75M Series E (2025) | "Your product's context layer" | Personality backed by a plain price promise |
| Mercury | Business banking | $300M Series C (2025) | "Radically different banking" | Visible disclosures, founder quotes |
| Ramp | Spend management | $1.85B at a $60B valuation (2026) | "Time is money. Save both." | A clever headline with a literal subhead |
| StrongSuit | Legal AI | Backed by AI Fund, Cervin Ventures and others | "The Legal AI platform for litigators" | Security and accuracy proof next to the headline |
| Function Health | Lab testing membership | $298M Series B (2025) | "Check your health." | The price in the hero |
| Base Power | Home batteries | $1B Series C (2025) | "Save money. Stay powered." | An address check as the main button |
What each one gets right
1. Browser Use
Browser Use's headline says what it sells: "Browser agents and cloud browsers." The proof is all its own: "#1 browser agent on GitHub", 121k stars at the time of writing, benchmark scores and "SOC 2 Type II". Prices are per unit, "$0.006 per task, median", with "$1 free" to start.
Copy this: lead with the proof you have today (stars, benchmarks, a security report) and show a real unit price if buyers can sign up on their own.
2. Resend
Resend's headline is three words: "Email for developers". The hero visual is the product, shown as code and an API response, the first thing a developer checks. Proof comes from named founders, and Raycast says its switch took "Within 30 minutes". The two buttons are "Get started" and "Documentation".
Copy this: make the product your hero visual, and give the second button to whatever your buyer checks before signing up.
3. Linear
Even at Series C, Linear writes its headline like a product label: "The product development system for teams and agents". Under it sits the real app, not an illustration. Proof is one number and two names: "over 50,000 product teams", plus quotes from OpenAI and Ramp. "Get started" sits next to "Contact sales" for bigger buyers.
Copy this: a literal headline and real screenshots. If a buyer can't tell what you sell from the first screen, the design doesn't matter.
4. Granola
Granola's headline names the buyer's day: "The AI notepad for back-to-back meetings". The subhead, "Without a meeting bot.", says how it differs in four words. Proof is "4.96 out of 5 from 14,698 ratings on the App Store", plus quotes from the CEOs of Linear and Vercel. There's one button: "Download for free".
Copy this: name the situation your buyer is in, then the one thing you do differently.
5. PostHog
PostHog has the loudest brand on this list: a mascot, jokes and a headline, "Your product's context layer", aimed at people who already know the category. It works because the money promise is plain: "97% of users pay us $0" and "No credit card required".
Copy this: personality is fine once the pricing is clear. Jokes on top of a vague offer just look unfinished.
6. Mercury
Mercury sells business banking to founders. Its headline, "Radically different banking", is a claim, and the lines around it answer a founder's first questions: "Apply online in 10 minutes" and "$0/month". A "Launch demo" button shows the product before you apply. Quotes come from the founders of Linear and Supabase, and the disclosure sits in plain sight: "Mercury is a fintech company, not an FDIC-insured bank".
Copy this: in a regulated category, a clear disclosure builds trust. Quotes from founders your buyer has heard of do the rest.
7. Ramp
Ramp's headline is wordplay: "Time is money. Save both." On its own it could sell almost anything, so the subhead does the explaining. Then the proof stacks up: "85,000+ businesses", Shopify and Notion logos, CEO and CFO quotes and a funding banner.
Copy this: if you want a clever headline, put a literal subhead right under it.
8. StrongSuit
StrongSuit sells legal AI to litigators, and the headline says exactly that: "The Legal AI platform for litigators." The proof sits right next to it: a SOC 2 Type II badge, then hard numbers, "80%" time savings, "0%" hallucinated case names in its legal research tool and "100%" of answers linked to the source, followed by "Trusted by 1,000+ Legal Organizations".
Two buttons split the readers: "Start Free Trial" for the litigator who wants to try it tonight, "Book a Demo" for the firm that needs a call. Full disclosure: Nexaflow designed and built this site.
Copy this: if your buyers worry about risk, answer security and accuracy next to the headline, not on a separate page.
9. Function Health
Function Health's headline is three words: "Check your health." The subhead does the selling: 160+ lab tests for $365 a year, which it breaks down to $1 a day. The button says "Start testing". A consumer gets the whole offer and the price before scrolling.
Copy this: if people buy without a sales call, put the price in the hero.
10. Base Power
Base Power sells home batteries with two short promises: "Save money. Stay powered." The offer is specific, "Whole home backup for only $695 and then $19/mo.", with "4.8 stars" from "1k+ reviews" beside it. The main action is a zip code check, because availability depends on where you live.
Copy this: if you only serve some regions, make "check your address" the main button. It qualifies the lead and starts the signup in one step.
Patterns to copy at your stage
Match proof to your stage. At seed you won't have a logo wall, and borrowed logos hurt more than none. Browser Use and Resend show what works early: usage, GitHub stars, benchmarks and named quotes. Ramp and StrongSuit lead with customer proof and security because they've earned them.
Show the price if buyers sign up alone. Function Health, Base Power, Mercury and Browser Use put a number on the page because their buyers decide without a call. StrongSuit keeps its prices on a separate pricing page and offers a free trial, so a solo litigator can start without a call.
Give one main next step. Granola has a single button. Linear and Resend add a second for a different reader: "Contact sales" for bigger teams, "Documentation" for developers checking the API. Two is the limit worth copying.
Write for investors too. Investors check your site after the first meeting, and a site that contradicts your deck costs you credibility. Here's what investors look for in a startup website, and five common website mistakes tech startups make.
What to send us
Send your homepage and deck to our team, and we'll tell you which of these patterns fit your stage and what to fix first. Our Webflow website builds start from $7,500, and the Launch package (brand, site and launch video) starts from $20,000 over 4 to 8 weeks. Here's what moves the price.
