The Series A website and brand checklist
After a Series A, more people check your site before they ever speak to your team, from diligence teams to the engineers you want to hire.
Each row below answers one of those readers. The rule behind every row: the site tells the same story as your deck.
| Item | Who checks it | When to fix it |
|---|---|---|
| H1 states your category in one sentence, matching the deck | Investors, buyers | Before |
| Customer logos and case studies you have written permission to show | Investors, buyers | Logos before, case studies after |
| Pricing or packaging that matches what you told investors | Investors, buyers | Before |
| Team page with real people and LinkedIn links | Investors, candidates | Before |
| Momentum: recent press, product updates, a live blog | Investors, press | Before |
| Matching email domain; no broken links, placeholder copy or dead forms | Everyone | Before |
| Analytics and conversion tracking on demo forms | You, your board | Before |
| Careers page that sells senior roles | Candidates | First 30 days after |
| Product or use-case pages for each buyer | Buyers | After |
| Security or trust page: compliance status, data handling, subprocessors | IT and security reviewers | After, before enterprise deals |
| One brand system across site, deck, product UI and collateral | Everyone | After |
| A CMS marketing can edit without a developer | You | After |
Before the round: fix proof, not the whole site
Don't start a redesign in the middle of a raise. A half-launched site looks worse than a dated one, and the work competes with investor meetings for your time.
Investors check the site after the first meeting, and a site that contradicts the deck costs you credibility. A small, clear site is enough. Make these copy and content fixes instead:
- Match the one-liner. Your H1 should say what the first slide of your deck says.
- Get logo permissions in writing. A customer who objects to their logo on your homepage is a bad diligence call.
- Update the numbers. Customers, team size and anything else the deck states should match the site.
- Show the product. Add a short demo or real screenshots, so nobody has to book a call to see it.
- Remove half-finished pages. "Coming soon" sections and dead forms suggest a team that doesn't finish things.
If you're reworking the deck at the same time, our guide to the Series A pitch deck covers what changes from seed.
After the round: what to rebuild
Once the money is in the bank, make the bigger calls. Start with the brand identity, because the site, deck and sales collateral all inherit it.
Brand: keep, refresh or rebrand
- Rebrand if the identity blocks enterprise sales or a move into a new market.
- Refresh if it works but looks early. Tighten type and color rules, and keep what people already recognize.
- Keep it if buyers remember it and it holds up next to larger competitors.
Brand agency RNO1 recommends starting brand work in the three to six months after a Series A close. If you're weighing a full change, our post on when to rebrand covers the signs and how to protect your search traffic.
Website: extend or rebuild
Rebuild if any of these is true:
- Marketing can't publish a page without an engineer.
- The CMS can't hold case studies, careers and use-case pages.
- The design no longer matches the brand.
Build for the next raise, not this one. Carta's 2025 data puts the median gap between Series A and Series B at 2.7 years.
A rebuild works when every section has one job. An AI recruiting partner in New York came to us with thin pages, a scattered message and no clear path to get in touch.
We rebuilt the site from scratch in Webflow, with every section showing why the company is worth contacting. We tightened the copy around real hiring problems and added clear social proof. Qualified founder inquiries rose 100% after launch.
Whoever builds it, put it on a CMS your marketing hire can run. Our Webflow website builds end with a walkthrough of the CMS and editing features, so your team can publish case studies and job posts without an engineer.
Trust and careers pages
Mid-market and enterprise deals bring in IT and security reviewers. A trust page with your compliance status, data handling and subprocessors answers their first questions before the vendor questionnaire lands.
Senior candidates read the careers page before they reply to a recruiter. Sell the role, the team and what this round pays for, not the perks.
What it costs and how long it takes
Here are our published starting prices next to the figures two other agencies publish for funded startups.
| Option | Starting price | Timeline | Source |
|---|---|---|---|
| Nexaflow Launch: brand identity and guidelines, Webflow site up to 12 pages with CMS, launch video up to 60 seconds, AI-search setup | From $20,000 | 4 to 8 weeks | Nexaflow |
| Nexaflow Brand and Webflow partner: brand and website work alongside sales and marketing assets | $8,500 a month | Monthly | Nexaflow |
| Nexaflow website management after launch | $130 an hour, ad hoc | As needed | Nexaflow |
| Brand strategy for a Series A startup, North America | $75,000 to $200,000 | 4 to 6 weeks for strategy; 8 to 16 weeks with identity and digital | RNO1 |
| Brand and website redesign for Series A to C | Website design from $45,000 (7-page scope) | 3.5 to 6 months | Ramotion |
Prices are starting points. Your quote depends on scope, not your funding round.
What moves the price: the number of pages, CMS collections and integrations, video length and animation, how much copy we write and how many formats you need.
Your first 90 days after the round
Days 1 to 30
- Launch the careers page.
- Add new customer logos, with permission.
- Check analytics and demo-form tracking.
- Decide: keep, refresh or rebrand.
Days 31 to 60
- Run the brand work.
- Sign off the new sitemap.
- Scope a use-case page for each buyer.
- Draft the trust page.
Days 61 to 90
- Build and launch the site.
- Move the deck and sales collateral to the new brand.
- Train your marketing hire on the CMS.
Send us your site, your deck and the buyers you're going after next. We'll tell you what to fix before the round and what to rebuild after it, with a fixed scope and price. Send them over, or see how we work with Series A startups.
