Overview:
The Calisthenics Coach is a personal brand led by Ed, a 1:1 bodyweight training specialist focused on structured progression. His offer was strong, but the online presence lacked clarity, authority, and visibility in search. He needed a site that could both convert and rank.
What We Did:
We designed and launched a complete FlowSite system tailored to Ed’s coaching brand, built for both conversions and SEO. The site combines clear messaging, strategic CTAs, and visual hierarchy to guide users from interest to enquiry.
We also implemented our advanced SEO setup across the site, from technical structure to on-page optimisation. Within just 3 weeks of publishing, key pages are already ranking in search and gaining traction.