The Calisthenics Coach

High-Converting FlowSite for The Calisthenics Coach

About the Project

Ed came to us with a strong offer and growing community but no site to support it. We built a fast, on-brand FlowSite backed by SEO, helping him show up in search, build credibility, and convert more visitors into coaching clients.
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Client :
The Calisthenics Coach
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Category :
FlowSite + SEO

Overview:

The Calisthenics Coach is a personal brand led by Ed, a 1:1 bodyweight training specialist focused on structured progression. His offer was strong, but the online presence lacked clarity, authority, and visibility in search. He needed a site that could both convert and rank.

What We Did:

We designed and launched a complete FlowSite system tailored to Ed’s coaching brand, built for both conversions and SEO. The site combines clear messaging, strategic CTAs, and visual hierarchy to guide users from interest to enquiry.

We also implemented our advanced SEO setup across the site, from technical structure to on-page optimisation. Within just 3 weeks of publishing, key pages are already ranking in search and gaining traction.

In Summary – What We Delivered:

  • Full FlowSite system built for performance
  • On-brand design reflecting Ed’s coaching approach
  • Integrated lead capture & call-to-action flow
  • Foundational SEO setup rolled out on launch
  • Early rankings achieved within first 3 weeks

Impact:

Ed’s new site gave him a professional digital presence that finally matched the value of his coaching. With early organic visibility kicking in and a structured site driving conversions, he now has the digital foundation to grow his brand long-term.

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