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Menu
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CLU — short for Cali Link Up — is a rapidly growing calisthenics community that hosts monthly meetups, runs charity campaigns, and sells branded merchandise. Their brand is all about movement, unity, and strength, and they needed a digital presence that lived up to that energy.
We designed and built a fully custom Webflow website tailored to CLU’s unique structure. The site includes a clean, high-converting homepage, a full eCommerce store to manage and promote merch drops, and multiple CMS collections to allow the team to easily update events, campaigns, and past highlights.
Every page was built with mobile-first responsiveness, SEO optimisation, and conversion in mind — especially important for turning event traffic and community interest into meaningful engagement and sales. The design balances bold visual impact with practical navigation, keeping the community experience at the forefront.
The site has allowed CLU to scale both their digital presence and community engagement. Monthly event updates are now streamlined, merch drops are managed in-house, and past campaigns can be archived and showcased easily — all while presenting a credible, purpose-driven online identity that reflects their real-world momentum.
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